Cult beauty favourite, Yu-Be Cream is the number one selling vitamin-enriched skin care cream in Japan.

In 1957, young pharmacist Yoshikiyo Nowatari first introduced his now famous moisturising cream to Japan. Through a specially developed manufacturing process he created a highly concentrated glycerin-based, vitamin-enriched cream that could easily and quickly replenish lost moisture.

Since 1957 Yu-Be has attracted a devoted following in Japan. Generations of familes have used the concentrated formula on all types of dry skin – from split cuticles and cracked heels to nappy rash – and refuse to use anything else.


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